Betty Tsakarestou is an associate professor and co-initiator and director of the Advertising and Public Relations Lab – ADandPRLAB (launched in 1993) at the Department of Communication, Media and Culture, associate director of the interdisciplinary postgraduate program MA Digital Transformation: e-Diplomacy, e-Campaigning and Digital Law, Department of Communication, Media and Culture, scientific coordinator of CREATIVE+ of the Entrepreneurship and Innovation Structure of Panteion University, Branding Chair & European Research liaison at the International Communication Division of AEJMC, board member at edcom- European Institute for Commercial Communications Education, member of the Board of Directors of the Hellenic Institute of Communication, mentor at The People’s Trust and member of the expert team at Envolve Entrepreneurship, Board member at insidestory.gr and member for the Initiative for Journalism. Betty Tsakarestou is also an International Exchange Alumna of the Study of U.S. Institutes on Journalism and Media with the support of the US Department of State and the U.S. Embassy in Athens.